Over 8 years of experience working in data analysis, research, programming, web development, and finance
I have over 8 years of experience working in finance, research, programming, web development, and data analysis. I have a Bachelor of Science Degree in Economics from Wharton/University of Pennsylvania and have passed the CFA Level 1.
What can I help you with?
-dashboards
-financial/statistical analysis
-investment research
-SQL/database development
-advertising campaign creation and optimization
-business development and strategy planning
-business writing
Certifications: Passed CFA Level 1, Microsoft Advertising Certified Professional, SoloLearn SQL Certified, Free Code Camp’s Front End Developer Certified, Google Ads Certified, Google Analytics Certified, SEMrush SEO Fundamentals Certified, HubSpot Inbound Marketing Certified
5/5 Star Review on Upwork (Have earned $10K USD + there, can send link to my profile to confirm)
Digital Analyst | Marketing Agency
March 2018 - Present
Lead Invisalign paid/organic social media reporting
Provided insights into Invisalign.com traffic through Google Analytics (used segmentation, channel reporting, and goal tracking) that led to increasing ROAS by 27%
Became lead in using social media monitoring tools such as Simply Measured, Swydo, and Snaplytics needed to obtain campaign KPIs
Updated and managed monthly metrics databases needed for Invisalign’s Data Analytics Team
Implemented pixels, digital tracking, and tagging
Worked on analytics projects utilizing data from Facebook, Twitter, YouTube, Pinterest, Instagram, and Snapchat platforms that led to new profitable campaign creation for companies such as Embrace Scar Therapy
Managed leads reporting
Data/SQL Analyst, SEM Analyst, Real Estate Acquisitions Analyst | Upwork
March 2016 - Present
Created and implemented JavaScript bid scripts to test improvements in pay-per-click campaigns with six figure monthly spend
Created search engine marketing audits for client companies
Created dashboards in Excel for company
Helped manage $400,000 per month spend
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