Zincuta rebranding project: revise brand identity to include logo, packaging activations, and potentially an integrated icon (great icons tend to be serendipitous).
Existing: “Looks like traveling medicine man sold it in the Wild West”
Example: looks like a modern, premium skin therapy
Project
Rebrand from old timey brand that “looks like traveling medicine man sold it in the Wild West” to a modern, premium, natural, skin therapy product with authenticity (proof points: it was created by a Dr. and it’s been around since 1896). Graphics should be fresh, modern, and clean with a sense of heritage. In short, a brand that clearly has a history, but isn’t stuck in it. Things to know:
At the moment this is a one product brand, an all-natural ointment widely lauded as a solution for: eczema, psoriasis, insect bites, burns and other conditions that cause damaged, irritated skin.
Zincuta ointment is sold via Zincuta.com, Amazon and through independent retailers.
Deliverables include: 1) new logos (Zincuta and Zincuta Ointment) 2) potential negative space Dr. Case icon 3) packaging activations in 5 sizes (table below), front and back 4) a store homepage mock-up (https://zincuta.com)
5) social media templates Facebook: (https://www.facebook.com/zincuta1/) | Instagram: (https://www.instagram.com/zincutaskincare/)
; all delivered in digital asset files ready for deployment.
Packaging activations
The new brand identity should be optimized for and demonstrated in the following activations: 1) web applications and 2) printed application (front and back) on round tins in the following dimensions:
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