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The Comprehensive Guide to Finding Quality Canva Designers for Hire
Canva is an online editing platform where businesses can create almost limitless graphics, documents, banners, flyers, marketing materials, and logos. Social media marketing managers use it to create posts, stories, promotions, and reels, picking from thousands of templates or using custom formatting and style tools to match their brand.
However, smaller businesses and those short on design skills often outsource to a specialist to create immersive, attention-grabbing visuals, using pro features to achieve exceptional results from top talent.
Today, we'll explain everything you need to know about the benefits of this digital freelance platform, what you might use it for, and how to select a top-quality freelancer to match your requirements.
Why Hire Canva Design Professionals?
There are multiple tools an expert can use to develop media imagery, email marketing campaigns, ads, and graphics for writing pieces. Quality is king, and it's worth working with a specialist to maximize the impact of your efforts.
These professionals may also be proficient in Adobe Photoshop and other media management platforms. Still, most require at least some basic expertise, knowledge of digital sales techniques, or a professional approach to information architecture to ensure fonts, colors, imagery, and style are all on-brand.
Other benefits of hiring a graphic design expert include:
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Using the talent of a design pro to take your ideas to the next level, providing input, advice, suggestions, and creative oversight to ensure your copywriting or web pages shine
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Using a freelancer to create digital promotional assets while you save time to focus on everything else
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Adding advanced functionality to social media posts, such as animation or interactive features
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Creating brand templates with preset logos and formatting to ensure every future post or piece of marketing writing is on-point, with consistent graphics and company-specific styling
Businesses hire specialists to take their ideas or aspirations and transform them into powerful, engaging ads, or posts without needing the training necessary to produce first-class graphics.
Primary Benefits of Canva for Your Marketing or Sales Team
One of the biggest benefits the platform brings to design projects is the library of templates; professionals can create entire website wireframes to set out your digital graphics in logical sales funnels or populate each landing page. Freelance graphic designers also provide access to the professional resources you won't find on a free account, which opens up additional icons, elements, custom formatting, and royalty-free stock images.
For specialists, the advantage is that they don't necessarily need to start completely from scratch, using the in-built templates. Top creators can tackle your ads as soon as they've read the design brief–ensuring efficiency, a speedy turnaround time, and high-quality results.
The collaborative platform is also a fantastic way to communicate, share drafts, ask for approval from your team, or consult marketers to ensure the finished design is on-spec and meets everybody's expectations.
What Services Does a Canva Design Expert Offer?
Canva designers may focus on one particular sector or industry or a specific type of marketing design work–you can filter your search using our customizable parameters to look for:
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Presentation design or pitch decks
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Creating graphics for web pages, such as banners
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Advertising and marketing, using tools and templates for paid ads, print media, social media platforms, physical marketing materials, and many others
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Digital media creation, such as e-books or webinars
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Mood boards and storyboards
Some professionals offer more technical services, such as converting a digital Adobe Photoshop graphic or merging two image files into one, to allow you to make edits, update the branding, or replace logos.
Popular Jobs Businesses Outsource to Canva Designers
Creating marketing graphics for socials is one of the most in-demand services for any specialist because marketing teams need to produce a continuous stream of content, visuals, and graphics and may need a freelancer to enhance their posts and campaigns.
For example, if your digital marketing team has a great idea for a promotion but needs to launch in the next couple of days, they might commission a specialist to mock up several versions of the ad for A/B testing or create a sequential graphic story to ensure they hit their deadlines.
What to Look for in Freelance Canva Designers
The ideal freelancer for you will be somebody who understands what you want, has the skills and knowledge to deliver, and can complete the task within the timescales and budget you set. Guru always recommends looking through profiles and portfolios to understand whose style and body of work are the best fit.
You can also decide beforehand what to focus on when choosing a designer, perhaps:
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Experience within your specific sector–if your designer is familiar with your business environment and has completed marketing work with similar clients, they can offer advice, examples of previous work, and suggestions.
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Prior project experience in similar graphic design tasks–media design specialists may concentrate on ads, logo creation, or inserting graphics from Adobe Photoshop into the platform, for example.
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Quality and skills–you can review a freelancer's reviews and ratings through Guru and select high-performing individuals with the confidence that they won't let you down.
If in any doubt about which freelancer is the best option, we'd suggest creating a job post, inviting applicants with the attributes and abilities you need to respond with a quotation to help you shortlist your preferred candidates.
Creating an Informative Canva Designer Job Post
The more detail you can include when writing your job post, the better! It's best to be as accurate as possible to avoid misunderstandings or receiving quotes from candidates who cannot meet your specifications.
You don't need as thorough a job description as you would when taking someone on full-time, but it should cover all the important aspects, including:
- Anticipated timescales, exact deliverables, and the nature of the project
- Budget and any variables; you can set an hourly, daily, or per-project rate depending on the job
- Requirements like any necessary skills, expertise, or knowledge
Tips on Hiring the Best Canva Designer or Design Teams
Need to find the best media content creators in the business space? Be prepared to pay a higher hourly rate and possibly wait slightly longer, as the top Canva designers can get busy. However, if you want quotes from the best specialists, be clear when writing your post–you can ask for a minimum number of years of experience and a professional design qualification or invite candidates to get in touch if they have excellent feedback ratings.
Don't solely focus on the quote or the portfolio, but pay attention to responsiveness, professionalism, perfectly written messages, and previous client testimonials to ensure you'll get the right quality and have a great experience working with your selected freelancer.
Frequently Asked Questions on Choosing a Canva Freelance Designer
What Is Canva?
It is a content editor and design tool where users can upload their own graphics, logos, designs, or content or use built-in resources and libraries to create customized marketing outputs, from graphic design to email marketing layouts, social media adverts, to Instagram stories.
Although the basic tools are straightforward and don't necessarily need any expertise, they are fairly limited and exclude the premium content a Canva designer can provide.
How Much Does It Cost to Hire a Canva Specialist?
If you'd like to hire Canva specialists, it's a great idea to have a brief ready–this will determine how much you might expect to spend. For example, if you're after one simple social media image to accompany a post, the task might be suited to a more junior creator and carry a smaller cost.
Highly-qualified Canva designers with a top rating on Guru necessarily charge more, but they have proven skills and talent, which you can review on their portfolios. Costs can range from roughly $12 to $75 an hour, but the more accomplished the specialist, the quicker you'd expect them to complete the project once they get started.
Do I Need to Hire a Canva Professional?
Marketing managers and social media professionals with ample time and graphic design skills can create their own imagery, but in many cases, hiring a specialist graphic design freelancer is more efficient. Businesses outsource design and marketing work because it can be complex, intricate, or require in-depth knowledge of particular areas, such as creating SEO-optimized ads, which may make it more cost-effective to use a professional.
Why Should I Choose Guru to Hire a Canva Expert?
Guru has a vast network of capable freelance graphic design experts, each with varied skill sets, sector knowledge, specialties, and experience. Our platform provides security, oversight, project management tools, and access to some of the top professionals in diverse marketing areas.
We endeavor to give hiring businesses a competitive advantage with access to a huge talent base and skilled freelancers a place to publicize their abilities and source projects with superb clients–with secure payments, workflow tracking, and additional value-added resources.
Get in touch with a Canva designer for hire on Guru by posting a job for free.