Rolex is such a force to be reckoned with in the luxury world, and its products are so iconic, that an entire nickname-based taxonomy has developed around the brand’s wares. 

Though certain other famous marques do indeed have timepieces that have been nicknamed by tightknit collector circles — think of the “Ed White” Omega Speedmaster, for example — the practice has reached new heights where the Crown’s watches are concerned, to a point at which everyone from your teenage brother to your retiring dad knows what a “Pepsi” refers to beyond the beverage. There’s a circular effect at play in which the desire for its watches makes room for alter-ego monikers, which subsequently increases brand visibility and desire for Rolex watches. It’s a vicious cycle!

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One important point to make is that all of these nicknames are just that—nicknames. With very few exceptions, each of these terms was invented by the collector community and never officially used or sanctioned by Rolex itself. So, though an authorized dealer will no doubt understand you just fine if you inquire after a “Rolex Pepsi,” a Rolex employee would likely grit their teeth. Of course, these playful aliases are much more enjoyable to use than the practice of memorizing and slinging around reference numbers—the average person will have no idea what the heck you’re talking about if you begin waxing poetic about the beauty of the 126710BLRO. (And that’s probably as it should be…) 

So without further ado, here is a breakdown of the most commonly used Rolex nicknames. (And remember, be sure to send this along to your significant other so they can stop wondering why you’re constantly talking about “Batman,” despite being a fully-grown adult.) 

The Nicknames:

1-Batman: A GMT-Master II — the reference 116710BLNR introduced in 2013 — with a blue and black bezel insert. This reference was subsequently upgraded to the 126710BLNR and given the newer Calibre 3285 movement in 2019, but it kept the Dark Knight-inspired name.

Courtesy of Bob's Watches

2-Batgirl: The GMT-Master II reference 126710BLNR with a blue and black bezel insert…and a Jubilee bracelet. What distinguished this model as the “Batgirl” was the addition of the Jubilee bracelet in 2019 and a new generation movement, however now this reference is currently available with either a Jubilee or an Oyster bracelet making it hard to distinguish between its “Batman” counterpart without box and papers or an expert to confirm the interior caliber.

And here we end because we can't stare any more about luxury