Your brand or consumer product / line must be positioned correctly on every level. This cannot be done with a simple tag line, a good design, the right copy, correct price point strategy or packaging. It can't be done with a campaign, a good web site, the right trade and/or consumer connections and communications or a great logo. It can be done though. Iconic brands are made with simple yet breakthrough ideas and the implementation (and direction & management) of all the above - and more. I've been there - on every level. I've learned from failed launches, ultimately resulting in the development of $50 to $100 million dollar brand launches and the management of everything involved. I understand what it's like having your name, money and reputation on the line unlike those who've imply done work for you. If I cannot add value, I will not waste yours or my time. I have a direct network that allows me to quickly achieve results and/or deliverables that transcend big agency work. My skill set is to find the big idea, then utilize my resources to implement it. This has resulted in 3 profitable exits including one publicly traded consumer goods company. Let's make your business or brand go beyond your expectations. You can't do it alone, nor can I and I come with a team that helps me help you. If your needs are small, single objective job - I'm happy to help. I'm also confident that once you start working with me, you'll have more for me to do that you anticipate (do to growth). I DONT DO ANYTHING AVERAGE