Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for Management of ad budgets, text ad creative, and keyword research Perform digital advertising audits Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities. Conducting market research to find answers about consumer requirements, habits and trends Brainstorming and developing ideas for creative marketing campaigns Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)