With over 20 years of hands-on experience; I am skilled at creating and implementing television, radio, print and online advertising, promotions and public relations campaigns. I work, in partnership, with all elements of the marketing process to ensure that each campaign is implemented properly. Upon creating and presenting each campaign, I also create and implement media buying plans; I negotiate rates within each medium to ensure the most efficient campaigns with the highest reach and exposure. I work with various teams to manage brand and product imaging, prepare digital & traditional creative and copywriting, production and placement. Afterwhich, I also study and report the post results to measure ROI and effectiveness of each campaign for future qualitative and quantitative data. Over the past 20 years, I have worked as as liaison negotiating and handling advertising, marketing and promotions for iHeart Radio (traditional and online), Tribune Broadcasting, CBS/Paramount Domestic Television, just to name a few.