The Amazon Revolution is Here. Are You Ready? Maximizing Performance on the Amazon Marketplace is difficult when sellers don't have the time, technology, expertise or proper strategy in place. We can help. Amazon advertising's meteoric rise is continuing to reach new heights. JP Morgan estimates that advertising revenue on the platform will surge to $4.5 billion in 2018, a 61% increase from $2.8 billion in 2017. When you also consider that Amazon’s conversion rates are 10x higher than the industry average and twice as many shoppers start their product search on Amazon over Google, it’s clear that the time to jump on the bandwagon is now. An effective advertising strategy can help generate a significant edge for your business moving forward. Amazon is expected to drive 50% of all U.S. e-commerce sales by 2021. As Amazon grows, brands/sellers must carefully navigate the exceeding large market and challenges of rising competition. Keyword-rich product pages tailored to improve organic results, as well as mechanisms to improve review response rate, will be among the key factors that separate top performers from the rest. If you're in need of help, please take a look at Amazon Advertising Essentials white paper for tips to manage on your own, as well as insight into our methodology.