Amazon Search Engine Optimization will cover the following:
KEYWORD RESEARCH: If your Keyword Research list is blank, then you haven’t done one of the most important steps in optimizing your product listing. Amazon cannot offer your products if you are nowhere to be found. You will be stuck with inventory and lose out on sales opportunities.
Amazon is a Search Engine. Unless your product is extremely unique, then it is safe to say that the search words keyed in by consumers will populate an enormous amount of product options. The question is, are you included in those options?
It is the basic part of Search Engine Optimization that leads to conversions.
PRODUCT LISTING: The competition is fierce. If you don’t have your product listing optimized to cater to the intricacies of Amazon’s algorithm, then you’ll be climbing an uphill battle.
The algorithm looks at six important elements in your product listing: Product Title, Product Images/Video, Bullet Points, Product Description, A+ Content, and your back end fields such as Search Term field.
Your backend must be as optimized as your front end. While the front end generally caters to the consumer, the backend caters to Amazon’s algorithm. As a whole, your product listing must be set up according to what the algorithm likes, such as maximizing the number of characters in certain areas of your listing.
Amazon, as a business, “rewards” listings that sell big. But if you’re not ranking in page one, then your conversion rate will be at its lowest. It’s time to OPTIMIZE your listings and MAXIMIZE your conversions.
A+ CONTENT: Your A+ content helps increase your conversions. It’s the last push to help your buyer decide on your product. Your photos must entice and attract the consumer, and give them confidence in your product.
A good A+ Content should also have product descriptions that help the buyer understand that your product is the solution to their problems. It must highlight the product’s benefits. It lowers your return rate when the buyer knows more about what they are getting.
Did you know that the A+ Content image Alt Text and Crawlable Text gets indexed by Amazon? This helps with your listing optimization and ranking. Remember, Amazon backend matters.