6 yrs of industry experience in business analytics, statistical modelling(segmentation,marketing mix modelling etc), big data(hadoop, R) visualization and dashboarding(spotfire, tableau etc) for clients such as world's leading CPG brand, leading PC brand etc. Please go through my LinkedIn profile for client recommendations and skillsets Master of Business Administration (Marketing Management) specializing in Marketing Research & Analytics, Brand Management and Digital Marketing from MICA, Ahmedabad. My area of interest is brand management, business analytics and statistical modelling. I have expertise in Clustering, Conjoint, Factor, Discriminant, Logit Analaysis, Structural Equation Modelling and have worked for pricing and promotions, market basket analysis, customer churn analysis, fraud risk scoring, credit profiling, account matching etc.