Evergreen automation working for you 24/7/365 that (a) compels website visitors to subscribe to your content; (b) educates your subscriber base about why your product or service meets their needs; (c) induces subscribers to engage with your educational email content rather than just archiving it; (d) learns as much as possible about your subscribers and their specific needs; (e) presents your products and services to your subscribers just when they need it the most; (f) gets subscribers to open their wallets and pay you!