Alexa is Amazon’s cloud-based voice service and the brain behind tens of millions of devices including the Echo family of devices, FireTV, Fire Tablet, and third-party devices with Alexa built-in. You can build capabilities, or skills, that make Alexa smarter and make everyday tasks faster, easier, and more delightful for customers. Tens of thousands of developers have built skills using the Alexa Skills Kit (ASK), a collection of self-service APIs, tools, documentation, and code samples. With ASK, anyone can leverage Amazon’s knowledge in voice design to build quickly and easily. Start building today to reimagine your customer experience for voice and reach customers where they are.