I offer complete B2B, Trade & SME Marketing Consultancy, Services and Execution including: Corporate Communications – Complete planning, development and execution of communication formats, content and channels to drive brand visibility as per the corporate Brand guidelines. This includes mix of PR, creation and roll out of newsletters, brand and product communication collaterals etc. Distributor and Dealer Network Management: I help B2B, SME and Trade councils to create market entry strategy, and further shortlist and appoint Distributors and Dealers to build national networks to promote their brands and product distribution. • Loyalty Management – Strategy, Design and Implementation of white label inhouse loyalty program development. I Work extensively with SME and B2B trade teams to create a loyalty marketing calendar and custom retail promotions to engage the existing and target customer base of the brand to drive engagement and grow incremental sales. • Brand Marketing and Positioning– I Successfully create strategy, plan and executed a mix of B2B and Trade marketing channels including POS display stands, collateral, email and newsletter marketing, Tactical Promotions and Brand Campaigns through a mix of Traditional channels (Print, Radio, outdoor, direct marketing etc.) and Digital (Social media, whatsapp, search, emailers etc.) B2B and Trade Events: I help SMEs to participate in the right mix of trade events to generate visibility, and create trade leads and partnerships. I also design strategy, collateral and social media engagement on platforms like Linkedin to help SME and Trade B2B brands to grow their networks. • Marketing Budgets – Help plan and allocate standardized country-wise Branding budgets as per retail calendar whilst controlling spends within agreed allocation. Manage the agencies for media buying and creative design. • New Branding & Store Launches – Successfully manage the strategy and communication for new store launches including promotions.