Banner Image

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Programming & Development

Banner Ads & Icons

$20/hr Starting at $25

AT&T Web Banner Ads for Promotional Page and Website Here I demonstrate the continuity of a campaign and how to capture the essence of a brand using color and graphics – example of different sizes to be displayed on the website section of ATT.com. Features a clear flow from key copy (the hook) “Fast” to clear images of the product, price point and contrasting CTAs (call to action) buttons. Notice how the lifestyle image of the woman is looking at the laptop, but also seems to be looking at the CTA where we wont customers to click and engage. Banner blindness – A real threat to your clicks In one AdKeeper survey, 43% of respondents said online banner ads don’t seem interesting or engaging and 31% of respondents said they only wanted to click ads when they were in the mood or interested in looking at them. There is no doubt that banner ads are a difficult medium for advertisers to execute successfully, but they can be very effective if certain principles are followed. After exploring countless pages worth of banner ads, and mercilessly subjecting my browser to a Chips Ahoy factory worth of cookies, John Holt come up with some things to keep in mind when designing a banner ad to ensure that it is clicked instead of ignored. Keep copy simple and un-clutter your visuals Copyright (c) 2013 John Travis Holt Banners joh

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$20/hr Ongoing

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AT&T Web Banner Ads for Promotional Page and Website Here I demonstrate the continuity of a campaign and how to capture the essence of a brand using color and graphics – example of different sizes to be displayed on the website section of ATT.com. Features a clear flow from key copy (the hook) “Fast” to clear images of the product, price point and contrasting CTAs (call to action) buttons. Notice how the lifestyle image of the woman is looking at the laptop, but also seems to be looking at the CTA where we wont customers to click and engage. Banner blindness – A real threat to your clicks In one AdKeeper survey, 43% of respondents said online banner ads don’t seem interesting or engaging and 31% of respondents said they only wanted to click ads when they were in the mood or interested in looking at them. There is no doubt that banner ads are a difficult medium for advertisers to execute successfully, but they can be very effective if certain principles are followed. After exploring countless pages worth of banner ads, and mercilessly subjecting my browser to a Chips Ahoy factory worth of cookies, John Holt come up with some things to keep in mind when designing a banner ad to ensure that it is clicked instead of ignored. Keep copy simple and un-clutter your visuals Copyright (c) 2013 John Travis Holt Banners joh

Skills & Expertise

AdvertisingAjaxAnalyticscnmContent DevelopmentCorporateCSSDesignDrupalEcommerceEmail ServicesEsalesFlashFrench LanguageGraphic DesignHTMLHTTPIndesignJavaScriptJoomlaMarketingPHPWebtrendsWordPress

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