I am Bing Ads Certified professional having 4+ years of experience in complete digital marketing. I have done the same kind of jobs with various clients all around the globe. Bing Ads must be doing something right, and it made me wonder, what is Bing doing that Google isn’t? It may surprise some that Bing Ads has some powerful advantages for advertisers that Google simply doesn’t. 1. Bing Ads has less competition and cheaper CPC’s. 2. Bing Ads offers more granular control at the campaign and ad group levels. 3. Bing Ads has better device targeting options. 4. Bing Ads offers more transparency and control over search partner targeting. 5. Bing Ads doesn’t force close variants on you. 6. Bing Ads has better social extensions. 7. Bing Ads allows you to control search demographics.