1. BRIEFING:-

Written + Verbal + Work-shopped - Scope Envisaged - Timing and Deliverables agreed.

2. AUDIT OF CLIENT & BRAND :- 

Market Position vs. Competition - Existing Research Scrutiny - International Branding Examples (if           -appropriate) - Existing Strategy Assessment - Company Internal Research (optional Interviews) - Further External research if needed.

3. AUDIT FINDINGS AND CONCLUSIONS 

Future Branding Implications & Options -  Findings & Conclusions if additional research Interim Report - Customer Profiles: Demographics, Values, Expectations of product/service category. 

4. BRAND POSITIONING STRATEGY: - Brand Proposition, Essence, Features – Proposition, Rewards, Values, Personality. • Media and Channel Strategies.

5. CREATIVE EXECUTIONS: -

Core CI : Logo, Strapline, Media mix: e.g. Main media, Support media, (PoS, Websites, Online, Promotional, PR, Packaging, Store Design, etc. • Packaging Design, PoS and any relevant Graphic Schema.

6. TRACKING RESEARCH : -

Success Assessment after time.