We serve you best when we explore the fundamentals of your brand’s vision and mission. Aligning your vision and mission within marketing and branding strategies ensures a solid foundation for future success. We determine marketing strategies, key messages and key performance indicators to highlight your unique identity and ensure your brand takes center stage. Following an in-depth branding call, audit, and analysis of your organization and its goals, In The Lights will create the following with you: Vision Statement: A powerful, clear vision statement illuminates your organization’s path forward, and acts as a source of inspiration for your future. Mission Statement: Developing an impactful mission statement strikes at the heart of your organization’s reason for being, and how you achieve your goals. Qualifier statements: Brief, cohesive statements that add color and depth your brand’s story. These can serve as the key messages for communication, public relations, marketing, and advertising strategies for your organization moving forward. Company Boilerplate: Your company bio, or boilerplate, is the core of the story you want to tell about your organization. By clearly defining who you are and why you do what you do, you control the narrative on how the public sees your brand. Ongoing access to a dedicated account manager who will oversee your project.