Complete branding process is a combination of brand strategy, Logo Design & Identity design.

Brand strategy  One of the first steps in branding process is to lay down a foundation, above and around which a brand lives in the market place. It includes aligning the mission vision and values of the brand to match the target audience and/or competition analysis insights. 

• Running a discovery session with the core team/founder to find insights.
• Creating dummy target customer personas to steer decision making.
• Establishing the tone and voice that would be resonated in all communications.
• creating mood boards / stylescapes.

Logo design  A logo is a symbol, icon or a mark that a target customer can identify your brand with. A good logo is three things Appropriate, Distinctive / memorable and Simple. It is an identification for your brand, not its definition and should not say a whole lot and that is precisely what I aim to help you create.

• Gathering insights from discovery and research and converting it into a design brief.
• Brainstorming ideas & creating rough sketches
• converting into draft 1 of logos.
• Presentations, revisions & fine tuning of logo.

- Identity Design  Finally, based on our logo and strategy, a wide array of assets and parameters created, based which visual aspect of the brand functions. This is then consolidated into a brand guidelines, that is further used in creating any or all digital/print assets.

• Finalizing color palettes and typography (primary & secondary fonts/colors)
• Finalizing grids, layouts, vector elements / image guidelines.
• creating brand guidelines.
• Stationery Design (business cards, letterheads, envelopes, pens, diaries, banners, etc.)
• Iconography , social media guidelines/ templates (optional)