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Build It! Middle-Of-Funnel Marketing

$100/hr Starting at $1K

Are you an entrepreneur, solopreneur or creative professional that is needing consultation or development of your Middle-Of-Funnel (MOFU) marketing? My name is Martin, and I'll help develop your MOFU! The objective of the middle of your funnel is easy, convert your problem aware and your solution aware prospects into LEADS. At this stage of the funnel we often focus on contact info, such as an email address, as the currency to acquire. This is a CRITICAL stage of your funnel because once we have their email address we can run them through our welcome sequence, an engagement sequence, our future segmentation sequences, and any recurring content like newsletters. This is NOT a licence to spam or beat them to death with the same offer, but rather to provide immense value and have them fall so in love with your offer that they WANT to upgrade to a paid product. We will use a lead magnet to convert a prospect to a lead, and a lead magnet may be any of the following: - Checklists We'll optimize your lead conversions by building, split-testing and revising a landing page to offer your lead magnet. We will also need to thank you page to send prospects to after, and a follow-up email sequence. Now you can't deposit leads into the bank, just yet... Once your audience is a leads list, we can move them into the TOFU part of your funnel (so that you can convert leads to customers). To our success, Martin

About

$100/hr Ongoing

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Are you an entrepreneur, solopreneur or creative professional that is needing consultation or development of your Middle-Of-Funnel (MOFU) marketing? My name is Martin, and I'll help develop your MOFU! The objective of the middle of your funnel is easy, convert your problem aware and your solution aware prospects into LEADS. At this stage of the funnel we often focus on contact info, such as an email address, as the currency to acquire. This is a CRITICAL stage of your funnel because once we have their email address we can run them through our welcome sequence, an engagement sequence, our future segmentation sequences, and any recurring content like newsletters. This is NOT a licence to spam or beat them to death with the same offer, but rather to provide immense value and have them fall so in love with your offer that they WANT to upgrade to a paid product. We will use a lead magnet to convert a prospect to a lead, and a lead magnet may be any of the following: - Checklists We'll optimize your lead conversions by building, split-testing and revising a landing page to offer your lead magnet. We will also need to thank you page to send prospects to after, and a follow-up email sequence. Now you can't deposit leads into the bank, just yet... Once your audience is a leads list, we can move them into the TOFU part of your funnel (so that you can convert leads to customers). To our success, Martin

Skills & Expertise

CampaignEmail List BuildingEmail ServicesGuideInfographicsLead GenerationMarketingQuiz WriterSoftware DesignSurveySurveysWebinarWhite Paper

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4 Reviews

  • SONNY_PATEL

    SONNY_PATEL says,

    another fantastic delivery A++++++++

    for Leadpages /landing page expert -Designer on Jul 26, 2016

  • SONNY_PATEL

    SONNY_PATEL says,

    Best at landing page design and click funnel/lead page guru. very experience.. A+++++++

    for Leadpages /landing page expert -Designer on Jul 19, 2016

  • AgilePay

    AgilePay says,

    I have been using freelancers for over 10 years. Martin over delivered on all my expectations. Flat out fantastic. I gave him a a fairly general idea of what I was hoping for in my auto responder series. He created a series of compelling, visually interesting emails that I could not be more impressed with. I will use again and can't possibly recommend enough.

    for Aweber AutoResponder set up on Jun 14, 2016

  • Albert 21

    Albert 21 says,

    Solopreneur provided us some tips on how to increase our landing page conversion rates. Since implementing some of their changes, our conversion rates have improved despite the fact that seasonality of our product indicates that we would receive fewer leads and lower conversion rates. Therefore, we are pleased with them.

    for Landing Page consulting on Aug 01, 2015