I have been analyzing different markets, market segments, products and services life cycles. in the process, i realized that products in the market fail to sell due to quite a number of avoidable mistakes. ever since i made it my business to help budding entrepreneurs to successfully launch their products and services in the relevant job markets. in addition, i as a consultant help clients adopt those business models and distribution channels that are ideal for the small and medium size businesses they intent to run thus improving their chances of market penetration hence more profits and prospects of higher sustainability in the long run.