More Than 8 Years of Experience in Search Engine Marketing. Proficient at Google Ads (Search, Display, Video, Shopping, App, Discovery), and Bing Advertising. Successfully Delivered More Than 200 Projects in My Professional Career For B2B, D2C, and B2C Business Industries in Paid Marketing Profession. As A Certified Google Ads Expert/ Paid Search Analyst, I Love To Take Responsibilities For Administering and Helping To Manage PPC Media Strategies. I Can Quickly Understand and Support Initiatives That Will Contribute To The Goals and Success of Client Campaigns. SEM Expertise:
• Search Engine Marketing (SEM), Google Ads, Bing Ads, and Amazon Paid Marketing
• Display & Search Remarketing (RLSA)
• Google Ads Editor, Bing Ads Editor
• Google Analytics, GA4
• Merchant Center
• Dynamic Search Ads
• Shopping/Product Listing Ads
• Remarketing & Dynamic Remarketing
• App Installs & YouTube Advertising
• Kenshoo
• Google Ad Grants
• Tag Manager
• Shopify
• WordPress
Model Worked In:
1. CPL
2. CPC
3. CPM
4. CPA
5. CPV
6. CPI
7. ROAS
[1] Traffic Analysis:
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-> Click-Through-Rate Analysis
-> Negative Keyword Analysis
-> Impression Share Analysis
-> Time-of-Day Analysis
[2] Ad Analysis:
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-> Quality Score Analysis
-> Ad Copy Creation & Analysis
-> Keyword Research & Analysis
-> Ad Group Theming & Analysis
-> Competitor Analysis
Approach For The Campaign Management
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-> Performing and non-performing keywords analysis
-> Keyword bid analysis
-> Ad copy testing and using best converting ad copy
-> Click source study to make sure you receive genuine traffic
-> Quality score analysis to reduce click cost and improve ad position
-> Ad title analysis to make sure you have a User-friendly title for better conversion
-> A/B split testing to make sure you have the right landing page for better lead conversion
-> Weekly report generation and analysis to check the scope/area of improvements in campaign