Local drama Lighting Up the Stars easily won a third consecutive weekend at China’s box office, selling $27.8 million worth of tickets for an impressive total of $186.3 million and counting. But the sentimental Chinese film, which tells the story of a surprising bond formed between a funeral director and an orphaned little girl, didn’t face much market competition — mostly because Marvel’s Norse god Thor was entirely missing in action.

China’s film regulators haven’t granted Taika Waititi’s Thor: Love and Thunder a release date yet — and it’s beginning to look as if they never will. Sources at two major cinema chains in China tell The Hollywood Reporter that they expect Thor 4 will face the same fate as Pixar’s Lightyear: denied censorship approval because of fleeting moments in the movie involving LGBTQ characters.

Beijing’s censors never explain nor comment publicly on their decisions, but industry participants inside and outside of China scrutinize such moves carefully and back-channel with authorities to ascertain where the lines are drawn. In Lightyear’s case, a same-gender kiss involving the character Hawthorne (voiced by Uzo Aduba) and her partner was believed to have forestalled any chance of release in China, where LGBTQ storytelling is mostly banned from screens big and small (the movie also was banned in the Middle East, Malaysia and Indonesia).

Thor 4 is similarly believed to be stuck in China’s censorship process because of some brief LGBTQ moments, including suggestions that the character Valkyrie (played by Tessa Thompson) is bisexual and that the character Korg is gay.

Thor: Ragnarok earned $112 million in China back in 2017, so losing the Middle Kingdom market certainly will ding Love and Thunder’s worldwide sales total. More significant for Disney, however, is the fact that Thor is far from the only Marvel hero to face China’s censors’ wrath. After nearly a decade as arguably China’s favorite Hollywood film franchise, Marvel has seen its last seven Hollywood tentpoles go unreleased in the country. Industry watchers have hypothesized different reasons for why each film fell afoul of regulators — but the longer the trend continues, the more it has begun to look like a deliberate effort to dim Marvel’s local popularity.

Black Widow was the first Marvel title in the streak to not get a release in China; some speculated that China passed on the film after Disney released it straight to Disney+ because of the pandemic, 

Prior to Thor 4, Doctor Strange in the Multiverse of Madness was the most recent to be met with ire, reportedly because of the inclusion of the gay character America Chavez and an extremely brief sequence that showed a pro-Taiwan newspaper on a city magazine kiosk