Through the content marketing strategy process, I:
1. Work with you to set the goal for the content marketing campaign. We will determine your business outcome, target audience, and metrics.
2. Perform an audit of your current content, determine the metrics, catalogue existing content, review content, and create action items.
3. Perform a competitive analysis where I find what channels your competitors are using, review their content and social media, and summarize my findings.
4. Create a content strategy plan that includes:
--Goal
--Content audit
--Competitive analysis
--Channel plan
--SEO strategy
--Editorial calendar
--Social media strategy
--Metrics
5. Create content briefs, content, and actively manage revisions.
6. Monitor results, determine if changes need to be made based on new information gathered, change editorial calendar and content strategy plan as needed, and regularly review and update content strategy plan.