" CONTENT IS THE KING " . There are four major stages of Content Marketing: Planning: Planning the right strategy for content marketing carries all the weight. Planning what content is to be presented where and to what kind of demographic is the foundation of the whole marketing campaign. Production: Production of content is the next phase where the researches and statistics are put together judiciously with the information to be conveyed and promotion is done subtly. The resultant content is eloquent and enjoyable for everyone, but the target demographic feels drawn towards buying the product or service suggested. Promotion: Promotion of content is done via many channels- Updating on social media, blogs, emailing the sources, direct messaging the influencers, make its video, make its pdf, add link of an old content which is related to it. Payoff: Once your content marketing strategy is up and executed, payoffs begin to blow in. Sometimes, it’s just the praise and feedback, but they also come-out as powerful tools when it comes to sharing experiences and suggesting to buy the product or service. It is free publicity and it multiplies. basic five categories of content are: THOUGHT LEADERSHIP BOOKS, EBOOKS AND WHITE PAPERS: LONG FORM BLOG POSTS AND PRESENTATIONS INFOGRAPHICS AND SLIDE SHARES SHORT FORM BLOG POSTS Effort required: medium to less Level: Well written, but don’t need resear