My approach to creating content quickly involves writing first and researching last. I make quick notes about the research I want to include in my article. But I won’t dig into that research until I’ve finished my draft. We writers love to learn, so it’s easy to take a deep dive down a research rabbit hole if you’re not careful, and climbing back out of those rabbit holes takes time that busy content producers don’t have. When I begin a new article, I start with some reconnaissance reading. I perform a Google search for my article topic and then scan through the articles in the top results. As I do this, I think about how I’m going to frame my own article in a way that brings something unique to the subject. 

If I don’t have a story to relate to my readers, I can at least infuse my article with my personal style. Instead of writing like you’re churning out a dry research paper, will write as though I'm telling a friend about some cool new stuff I’ve learned. Also will Use my own natural, conversational tone. Keep my language simple and direct. In other words, just be me. No one else can.