I used to work in PR industry as an account executive, so I know what sells and what doesn't to the media and customers. My approach is simple yet effective: 1. Listen to your stories about your companies/ service/ products All these create an emotional connection between you and your clients. A powerful copywriting is not only informative, it changes how clients FEEL about you. Once they trust you, you are one step closer to success. I am happy to discuss different style of writings, send me an invite. Let's get it started! Oh I forgot to say, as I am bilingual, writing in both Chinese or English works well for me.