I am the Artisan of Advertising. When I saw my dad making "Alebrijes," I said, "That's the way I want to do advertising... " HECHO A MANO (Hand-made) Alebrijes are those colorful Mexican handcrafts, made of paper-mache. Their uniqueness is comparable to human fingerprints or DNA. No two pieces will ever be exaclty alike. My dad created his Alebrijes with passion, love, and care, and I got INSPIRED by that. In my 16 years of advertising experience in the Hispanic market, I have learned from the masters. All that knowledge, with my hecho a mano approach, helped clients like Toyota, Tecate, JCPenney, Bank of America, Visa, Heineken, Chrysler, Denny's and McDonald's succesfully reach Latinos in the US, increasing sales and introducing the brands to that market. It also gave me the opportunity to be honored with Telly Awards, Addy's, Se Habla Español and New York Festival Awards. I don't look at advertising as a "mass production business;" I really enjoy working hand-in hand with c