A good logo is distinctive, memorable, appropriate, practical, graphic, and simple in form, and it conveys the brand's intended message.
A unique logo always stands out from the crowd. In today's noisy world, it's vital to have an aesthetic and identity that doesn't just blend into the crowd. A unique logo tells/conveys the story of the brand accurately. Basically, a logos is messenger for your customer, and that tells your audience what can be expected from your brand.
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