Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms.
When most people hear “content writing”, they think “writing articles”.
However, writing content isn’t just important for blog posts.
In fact, content writing is important for all types of different content formats, including:
- Video scripts
- Email newsletters
- Keynote speeches
- Social media posts
- Podcast titles
- White papers
- Web page copy
- Landing pages
- YouTube video descriptions