am a full time "Freelance Creative Director + Graphic Designer" based in Mumbai & alumni of Sir J. J. Institute of applied Art, Mumbai. I have been working in Advertising (ATL) & Design industry for 13 years. My design solutions are aesthetically pleasing as well as strategically sound. It helps brand owners to attract attention, engage mind and trigger emotions of their target audience and to create engaging and clutter breaking communication with them. All of this leads to sales of product or service of the brand owner. I tell stories. Consumer don't buy products or logos, they buy stories