Creative copywriting involves using writing skills and techniques to craft compelling, persuasive, and original content for marketing and advertising purposes. It is a combination of creative writing and copywriting, and requires a strong understanding of the target audience, the product or service being promoted, and the goals of the marketing campaign.

Creative copywriting involves using storytelling, metaphors, and other literary devices to engage the reader and convey the message in an interesting and memorable way. It also involves using language that is appropriate for the audience and the marketing channel and adapting the tone and style of the content to suit the needs of the campaign.

In addition to writing skills, creative copywriters also need to have good analytical and problem-solving skills, as they may be required to come up with new and innovative ideas for marketing campaigns and to find creative solutions to challenges that arise. They should also be able to work well in a team, as they may be required to collaborate with other professionals, such as designers, marketers, and web developers, to bring their ideas to life.