Capturing valuable insights regarding to business needs and
questions with using web and app data. (Google Analytics, Firebase,
Adjust)
-Implement custom events tags throught Google Tag Manager to
collect additional data points which Google Analytics does not
provide out of the box to apply more in-depth analysis.
-Work with developers to determine appropriate metrics and
behavior to track new and existing properties.
-Work with developers to implementation dataLayer for e-commerce
website.
-Customer segmentation for target to gather insights for each
segment and create a reach strategy.
-Design and built dashboards for KPI's using DataStudio, Excel.
-Work with more than 10 clients including e-commerce, retail, travel ,
cryptocurrency companies.
-Set measurable goals that demonstrated improvement in marketing
efforts.
-Responsible of implementing 3rd party tools such as Criteo,
Facebook Pixel,Insider,RTB House etc.