I am an advocate for crafting data-driven, strategic digital and traditional marketing strategies for B2B and B2C companies. My method behind the madness involves ideating content, strategizing content delivery to assist and guide potential consumers through the customer journey and acting as the main strategist and trusted counsel on promotion campaigns across paid, earned and owned media platforms. My end goal: to effectively create and promote great content by shaping perspectives, influencing sales and advancing brands in the digital space.