B.A. Brown U. & MBA Columbia U. 15+ Yrs Marketing/Tech. Google Certified. Entrepreneur I previously ran a small digital agency for 7 years. Prior to that I worked with large companies such as Fidelity, Dresdner Bank, Prudential, Putnam Investments in Marketing, Technology and Analytics. I have also worked at software and telecom start ups. SPECIALTIES: PPC / SEO / Tracking / Analytics / Reporting / Dashboards CLIENT TYPES (B2B and B2C): The types of clients I have worked with are: I am and Adwords Expert and and campaign expert and am knowledgeable of best practices, the need to understand your goals and business drivers and your competitors. As an Adwords Manager, I focus on AB testing and am an optimization expert. I know how to use Google automated rules to speed that process within the advertising campaigns themselves. I am also a proponent of using systems like Unbounce which allow more efficient changes of landing pages. I use Adwords editor, as often as I can to speed updates for campaigns, ad groups, ads and keywords. I am also am adept at bulk uploads. This can allow easily replicating account characteristics across multiple similar accounts for optimization criteria such as: Keywords bid adjustments (CPC, match types); Ads optimizations and adjustments (rotation type, link extensions, new ads, ads paused); Time, Day of week optimizations (scheduling and bid adjustments); Platform optimizations (inclusions/exclusions and bid adjustments).