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DFP Expert/Yield Optimization

$15/hr Starting at $500

Ad server implementation – The set up of a publisher’s ad server is the most important part of monetizing a site. By using a scalable hierarchy with common sense naming conventions I can set up any site (big or small) for success. I have almost 6 years of direct experience implementing DFP (Small Business, legacy, and Premium). Trafficking & Campaign Management – When it comes to trafficking and campaign management it’s all about the details. I am able to manage 60+ campaigns at any given time ensuring full delivery, optimizing for CTR/CPC/ CPA and monitoring for any issues (e.g. over delivery, discrepancies, etc.). I have implemented every kind of ad you could imagine including standard IAB banners, pre-/mid-/post-roll, IAB Rising Star units and other custom ad units like interstitials (OOP) and pop-ups. Additionally, I am familiar with all types of targeting including behavioral, geo, day-parting. I have almost 8 years of direct experience trafficking and managing desktop and mobile campaigns in DFP (Small Business, legacy, and Premium), Zedo,Rubicon,Appnexus. Yield and Site Monetization – There are several ways to help increase revenue on your site(s). This requires a full understanding of your network and the platforms/partners that are available and how they should be implemented within your infrastructure. I have implemented and increased site wide revenue in AdX, AdSense,AdSense for Video, Exchange Bidding, Header Bidding,various Networks andUnified Pricing option. Reporting/Analysis – Reports have the ability to tell a publisher everything. I am skilled at running ad hoc reports, scheduling reports and analyzing reports not only from the publisher’s ad server but also from the advertiser’s server as well as Google Analytics. Through these reports the publisher should be able to tell how their campaigns are doing, whether they are set up correctly and how well their site is being monetized. Baselines can be established and then a network strategy can be created. I have 6+ years of ad server reporting and a unique perspective that allows me to create a narrative around the data to drive strategy. Web Developer:- I am happy to develop Websites as per client requirement and making google adsense approve. Please reach out today and let me know how I can assist you! less

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$15/hr Ongoing

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Ad server implementation – The set up of a publisher’s ad server is the most important part of monetizing a site. By using a scalable hierarchy with common sense naming conventions I can set up any site (big or small) for success. I have almost 6 years of direct experience implementing DFP (Small Business, legacy, and Premium). Trafficking & Campaign Management – When it comes to trafficking and campaign management it’s all about the details. I am able to manage 60+ campaigns at any given time ensuring full delivery, optimizing for CTR/CPC/ CPA and monitoring for any issues (e.g. over delivery, discrepancies, etc.). I have implemented every kind of ad you could imagine including standard IAB banners, pre-/mid-/post-roll, IAB Rising Star units and other custom ad units like interstitials (OOP) and pop-ups. Additionally, I am familiar with all types of targeting including behavioral, geo, day-parting. I have almost 8 years of direct experience trafficking and managing desktop and mobile campaigns in DFP (Small Business, legacy, and Premium), Zedo,Rubicon,Appnexus. Yield and Site Monetization – There are several ways to help increase revenue on your site(s). This requires a full understanding of your network and the platforms/partners that are available and how they should be implemented within your infrastructure. I have implemented and increased site wide revenue in AdX, AdSense,AdSense for Video, Exchange Bidding, Header Bidding,various Networks andUnified Pricing option. Reporting/Analysis – Reports have the ability to tell a publisher everything. I am skilled at running ad hoc reports, scheduling reports and analyzing reports not only from the publisher’s ad server but also from the advertiser’s server as well as Google Analytics. Through these reports the publisher should be able to tell how their campaigns are doing, whether they are set up correctly and how well their site is being monetized. Baselines can be established and then a network strategy can be created. I have 6+ years of ad server reporting and a unique perspective that allows me to create a narrative around the data to drive strategy. Web Developer:- I am happy to develop Websites as per client requirement and making google adsense approve. Please reach out today and let me know how I can assist you! less

Skills & Expertise

DoubleClickGoogle AdSenseInternet Marketing

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