Maybe you work for a large corporation and have been feeling the need to develop next year’s marketing plan, or perhaps you are launching a new start-up and a plan from scratch. Maybe it’s been 20 years since you graduated from business school or wrote your last marketing plan, and you realize that times have changed a bit.

Whatever the case, the steps you take today to get a functional and straightforward marketing plan will lay the foundation for your year ahead, helping you to get results that are measurable and quantifiable.

Here is what Kiffcom can offer you;

1. Business Information; Your company's headquarters, mission statement, marketing team, etc.
2. Introduction/Goals; What you’re hoping to achieve and how
3. Competitive Analysis
4. SWOT Analysis; Identification of your strengths, weaknesses, opportunities, and threats
5. Target Market; Explanation on who you will be marketing to
6. Buying Cycle; How, when, and where your buyers buy
7. Unique Selling Proposition; Explanation on what differentiates you from your competition
8. Brand; Report on how your brand is currently perceived and how to make it the way you’d like it to be perceived
9. Website; Description of how you plan to improve your website
10. Marketing Channels; Explain how you will use to following channels to achieve your goals: Content marketing, Social media marketing, Email marketing
11. SEO; Explanation on how your SEO strategy will be incorporated
12. Measurements and KPIs; Detail on how we’ll be tracking the progression of your marketing plan
13. Marketing Strategy and Tactics; Recap of your strategy in a brief synopsis which includes 4-5 tactics initiatives