Perform and generate reports for PPC, daily account management of pay per click accounts on Google Ads,

Yahoo, Bing and all the other different search platforms for clients with different platforms

Monitor and evaluate search performance and search results across the major search channels

Research and undergo test partnerships with new PPC vendors to expand our outreach as well as lower

our cost-per-acquisition(CPA)

Assist in the monitoring and maintenance of impression share, keyword bids, quality score, account daily

and monthly budget caps and also other important metrics

Proactively make strategic PPC campaign recommendations

Monitor and administer reports, web analytics dashboards, and key reporting tools, and optimize key

areas of importance to match up with client goals

Manage and maintain updates for large keyword lists

Craft lead generation and landing pages form for our content to distribute through relevant paid programs

Keep pace with PPC industry and search engine trends and developments

Provide creative ad copies as well as suggestions and interesting ad templates

Understand client’s website in the management of Display network placement lists on Ad Networks such

as Google Ads, Bing and through other advertising platforms

Support the generation of new PPC campaigns, ad, ad groups and accounts and in the aid of creating new

paid search advertising initiatives

Provide recommendations and execute strategies for display network, campaign structuring, targeting,

keyword opportunities, and other facets of paid search in accordance with client goals

Work closely with the other team members on advertising to meet client goals

Communication to team and management on project development, timelines, and results

Utilize data modeling and bid management tools to maximize the effectiveness of PPC campaigns

Generate daily, weekly and monthly client reporting for all those major metrics such as revenue tracking,

goals tracking, and other paid search initiatives