Digital marketing is used to build and promote brands on the internet, across the devices and platforms to let their customers know about their product and services, and the value they are providing. In the absence of focused efforts on digital media marketing, business owners miss out on a major brand awareness and advertising opportunity, loosing on competition, leads and thus on business. In the last few decades, the reliance on the Internet has certainly changed the way business is conducted. Thus, an all encompassing business plan must have a balanced website to begin with, presence of which is reinforced through Online Digital Marketing across the web with a virtual world with a population of its own, living in mobile, tabs, PC and Mac books.