• Research advertising trends

• Research competitors’ pricing and products

• Decide on appropriate placement of ads

• Determine what content will reach customers

• Develop projects to create content

• Publish digital marketing content online

• Implement email marketing campaigns

• Measure digital traffic

• Monitor social media and Google Analytics

• Optimize paid advertising campaigns using SEO and other tools

• Report on the growth and analytics of campaigns to stakeholders

• Scale campaigns to maximize ROI

• Monitor project status and budget

• Conduct market research to inform campaigns

• Brainstorm and implement experiments and conversion tests

• Ability to develop and implement a corporate social media strategy

• Ability to monitor online activity across departments and geographical areas to ensure anyone using the company’s online tools is following established guidelines and best-practice rules

• Encourage greater social media participation

• Identify opportunities to influence public perception through audience engagement and publicly speaking about the brand’s social media strategy