Hello! I'm a seasoned digital marketing specialist and have been an avid practitioner and strategist during the evolution of the digital marketing landscape through my career. I truly am a believer in staying on the cutting edge of marketing and technology advancements and feel I possess a rare combination of technical, analytical and creative capabilities that puts me at the forefront of my field. I excel in solving complex marketing challenges with a data-driven, customer-centric approach, adopting agile best practices. I am passionate about developing and executing advertising and content marketing campaigns, including writing highly-effective copy, as well as doing deep-dive analytics to apply actionable insights for optimization of campaigns. Building strong brands and crafting multi-touchpoint, personalized campaigns that cover the full customer journey has always been a major focus for me, with customer retention being just as important as awareness and acquisition. Cross-channel attribution and marketing ROI are top of my mind when I tackle any marketing challenge. My mix of agency and brand experience give me a unique perspective and I’ve managed digital marketing campaigns hands-on as well as through collaboration with marketing teams and vendor partners.