Whether you need a full digital marketing plan, advice on how to allocate your S&M budget or simply improve your Google ranking, I am able to help. METASEARCH MARKETING - How do I get my listed on Google Hotel Finder? Do I need a paid listing on Tripadvisor? How much budget should I spend on Metasearch Marketing? SEARCH ENGINE OPTIMIZATION (SEO) - Is my website findable in Google for searches that doesnt include my brand name? How important are keywords to improve my ranking? How much content do I need to create? Focusing on Local Listings and Mobile First is essential. SEARCH ENGINE MARKETING - How much should I spend on Pay-Per-Click on Google? Which keywords should I bid for? Do I need an agency or can I do it myself? What is an acceptable return on investment? SOCIAL MEDIA MARKETING - What different advetisement options are available on Facebook, Instagram, LinkedIn and Youtube? Should I expect a return on investment? How can I use Social Media to get more bookings? WEBSITE CONVERSION RATE OPTMIZATION - Is my website getting as many bookings as my competitors? How should I design my website to maximize conversion rate? How can I shift bookings from OTAs to my own website? CONTENT MARKETING - Should I hire an agency to create articles and content for my hotels? How often should I post new content and where? Do I need a blog on my hotel website? EMAIL MARKETING - Automated vs campaigning - Mwe help you choose the right provider and message strategy.