I'm here to help you understand and improve your business or website's performance, understand your audience, tell you what works and what doesn't, automate and/or improve your process, and help you reduce cost and increase revenue through all those things.

I have expertise in Google Analytics, Google Tag Manager, Google Ads, Google Data Studio, Media Buying, Facebook, and Power BI, an Excel and Google Sheets Formula and Macro Expert, and a CPA with an Bachelor Degree.

I love solving problems and making sense of heaps of data. I am also very good at creating easy to understand dashboards and reports using spreadsheets or Google Data Studio that give decision makers the data they need. My background in business gives me a keen eye for detail while my graduation and business experience has taught me to look at the big picture as well. Oh, and I love spreadsheets - Microsoft Excel and Google Spreadsheets. I use them for data collection, analysis, visualization, forecasting, modelling, and automated reporting.