Formulated business strategies and conduct market segmentation based on key industries. Increased website traffic through search engine optimization, social media marketing, content marketing, and email marketing, retargeting and marketing automation. Researched and optimized selection of keywords for corporate website using relevant tools like Google Analytics, Google Trends. Improved search engine page rank through an optimum mix of search engine optimization, social media updates supplemented by periodic web analytics. Penned blogs and articles market demand and prospect requirements. Conducted periodic SEO audits to evaluate effectiveness and accordingly changed strategies based on the takeaways. Evaluated website performance and monitored social media campaigns through KPIs and dashboards. Conceptualized and oversaw digital campaigns, website refreshes and newsletter marketing. Collaborated with external agency on campaigns to support digital cross-promotion efforts, including email campaigns, social media outreach and marketing initiatives. Created brand and program-level marketing materials including website and landing page content, targeted database email cultivation, and event collaterals.