DIGITAL MARKETING MANAGER.
RESPONSIBILITIES
1)Developing Digital Marketing Strategies: Creating comprehensive digital marketing plans tailored to the specific goals and target audience of clients or the organization.
2)Search Engine Optimization (SEO): Optimizing website content and structure to improve organic search rankings and visibility on search engines.
3)Search Engine Marketing (SEM): Managing pay-per-click (PPC) advertising campaigns on platforms like Google Ads to drive targeted traffic and conversions.
4)Social Media Management: Crafting and executing social media strategies, including content creation, scheduling, and community engagement across various platforms.
5)Content Marketing: Producing high-quality, relevant content such as blog posts, articles, videos, and infographics to attract and engage the target audience.
6)Email Marketing: Planning and executing email campaigns, including list segmentation, content creation,
and performance tracking.
7)Analytics and Reporting: Monitoring key performance indicators (KPIs), analyzing data, and providing actionable insights to optimize marketing efforts.
8)Conversion Rate Optimization (CRO): Identifying opportunities to improve website conversion rates through A/B testing and user experience enhancements.
9)Online Advertising: Managing display advertising, retargeting campaigns, and other online advertising initiatives to increase brand visibility and conversions.
10)Marketing Automation: Implementing and managing marketing automation tools to streamline processes and nurture leads through the sales funnel.
VALUES
1)Transparency: Maintaining openness and honesty in all digital marketing efforts, including reporting on results, strategies, and budget allocation.
2)Continuous Learning: Keeping up-to-date with the latest digital marketing trends, tools, and algorithms to provide clients or the organization with a competitive edge.
3) Data-driven decision-making: Using data and analytics to guide marketing strategies and optimize campaigns for better performance and ROI.
4)User-Centric Approach: Prioritizing the needs and preferences of the target audience to create meaningful and relevant digital experiences.
5)Ethical Practices: Adhering to ethical standards and best practices in digital marketing, including respecting user privacy and complying with regulations.
6)Adaptability: Embracing change and adapting to evolving digital landscapes and consumer behaviors.
7)Good time-management skills.
WORK EXPERIENCE
1)Developed and executed digital marketing strategies for a diverse portfolio of clients, resulting in a 25% average increase in website traffic and conversions.
2)Managed SEO campaigns, leading to a 30% improvement in organic search rankings for client websites.
3)Orchestrated successful social media ad campaigns with a focus on audience targeting, resulting in a 40% increase in ROI.