Programmatic is wedding of two words: program and automatic. Programmatic means using programs or software to automate the ad management, buying and measurement process using data signals in ad exchanges echo system. RMI partners with multiple demand side platforms like DV360, Xandr, Media Math, Verizon Media DSP and many more to enable advertisers and agencies to reach audiences programmatically across digital screens, desktop, mobile, OTT, OOH. Our talented team of programmatic advertising traders has high level of skills set to drive both ROAS, uplift brand recalls and brand engagement campaigns.               2Rich Media Inc. and its team of professionals have the ability to reach the right audience with the right message at the right time and to exemplify the true promise of programmatic. Programmatic advertising is delivered on an individual level unlike traditional forms of advertising. It will help to find and target users based on individual characteristics, behaviors and affinities no matter where they are on the Web.