Email marketing is a digital marketing strategy that involves sending commercial or promotional messages or ads to your targeted audience via email. It is one of the most effective and cost-efficient ways to reach out to a large number of potential customers and build long-lasting relationships with them.
Email marketing can include newsletters, promotional offers, event invitations, product updates, and more. By segmenting email lists based on demographics, interests, and behavior, your business can tailor its messages and increase the likelihood of your recipients engaging with the content.
However, it's important to follow best practices to avoid being marked as spam or irritating recipients with irrelevant content. Overall, email marketing can be a powerful tool for businesses of all sizes to increase brand awareness, drive traffic to your website, and ultimately, boost sales.