How many marketing dollars wasted due to guessing before finding what works well with lead generation and has positive ROI? 

Marketing strategy seems to be the answer to that question, but it is perceived as vague, abstract and takes too long to create.

Andrew's approach is different. He suggests starting with the fundamentals of marketing in an agile, iterative and concrete way. 

That helps to have a thorough foundation where needed. Plan ahead all tactics and track execution against it. 

That creates an invaluable asset that stays with the business and prevents making the same mistakes over and over again while executing at the same time.

Andrew can help to achieve specific business goals: increase market share, enhance marginality, increase revenue, create a robust pipeline, differentiate from the competition, etc.

Coming from IT background Andrew's approach brings all the best from it:

- project management skills to meet deadlines

- estimate project ahead and execute that in sprints (agile)

- have a risk management plan

- personal efficiency and time-management skills

- honesty and transparency of an execution

Andrew gained strategizing experience with such international companies as Xerox and Microsoft. He helped several small software development and product businesses to sell across the US and Europe.

Andrew is quite martech savvy and constantly educate himself with marketing automation, BI, digital marketing, etc.

All of that helps Andrew to complete projects on time and maintain a high quality of the services.