E mail marketing can be termed in its simplest format as an effective forum to market products & services to a specific or targeted group of customers by utilizing electronic mail or communication. The main ideology behind such a merchandising concept is to cultivate loyalty, integrity, and brand awareness among customers in addition to being able to win the trust of the targeted customers which in turn is the most important ingredient for any successful business venture. In today's fast evolving business world, E marketing has become the norm of practice instead of the exception. COST EFFECTIVE The key word or requirement for any commercial business. Interaction via e-mails is much more cost effective than any other form of communication.