You have your something you want out there. You have honed it, refined it. You know it. That's your thing. The precipice you stand out is how to get the out there to whip their collective heads around and notice. It's an over stimulated jaded world you are putting your something into. My job? My job is fun. Find the angle, pull the thread to get that over stimulated jaded population to take notice. That is when what appears to be stepping off the precipice actually becomes taking flight.