Entrepreneur Makes fortune out of ideas. It is a passion and all about commercial risks because there is nothing without risks. Exhibits a Sense of leadership. Oriented towards future. Unites various factors of production and carries out creative innovations. Introduces something new in any branch of economic activity. Self confident and highly optimistic person, willing to assume the risks involved in innovations. Decides about the capital structure of the enterprise. Entrepreneurs imaginatively directs or guides and influences the work of others in choosing and attaining specified goals. Professional entrepreneurs make it their profession to establish business enterprises with a purpose to sell them once they are established. Their strength lies in their creative abilities.